5 Lamps is a great beer – the problem was that it wasn’t a strong brand.
The client brief tasked us with an increase in sales and distribution. The solution was going to take more than just a big campaign: the available budget wouldn’t allow 5 Lamps to compete with the huge spend of competitors like Heineken and Hop House 13.
The first step towards a solution came with strategic planning.
We uncovered that our audience, mostly men between 25-35, appreciated things (and brands) that they regard as real, genuine, down-to-earth and no-nonsense. ‘Local’ is also something they have strong associations with. And we realized quite quickly that these were qualities that we associate 5 Lamps with – after all, it’s from the heart of the Northside of Dublin.
If you'd like to find out more about this solution and to see the results, get in touch here.