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The Spirit of Avant-Garde

DS Automobiles

While the original Citroen DS is an icon of style to those who know their cars, we could not assume that our target market in Ireland will know the original car.

Our work needed to stand alone and bring to life “The spirit of Avant-Garde” in a way that associates the car with those French reference points, offering avant-garde design, refinement and advanced technology, with an Irish Context.

The Spirit of Avant-Garde.
It’s here.

The campaign ran across OOH, DOOH, press and social channels over a 4 week period. 

"KICK get it done on time every time, but also with great attention to detail, the most positive can do attitude and a smile. We see KICK as an extension of our marketing department and know we can rely on them at all times. If you are on a look out for a creative agency, do not hesitate to contact the team in KICK - I highly recommend them.” 

Jana Solovjova, Marketing Manager, Peugeot Ireland and DS Automobiles Ireland


  • Brand Strategy
  • Creative Concept
  • Art Direction and Copywriting