"While the original Citroen DS is an icon of style to those who know their cars, we could not assume that our target market in Ireland will know the original car. Our work needed to stand alone and bring to life “The spirit of Avant Garde” in a way that associates the car with those French reference points, offering avant-garde design, refinement and advanced technology, with an Irish Context.

The Spirit of Avant Garde.

It’s here."