Know No Bounds

For Maynooth University, the intention was to inspire change through the sharing of knowledge with a diverse audience both internally and externally, while forming a strong unifying positioning between sometimes siloed departments within the university.

We decided that the best way to position Maynooth University, was to give those working and studying in the University a voice. We developed a strategy that reflected the ambition and achievements of this University Town and how it overcomes all barriers and boundaries in order to have a place at the table alongside other famous universities. The positioning is called ‘Know No Bounds’.

‘Know No Bounds’ is the synthesis of all our thinking for Maynooth University. It is the central strategic platform that drove our creative concepts, and was used to activate our campaign.