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Go on, Answer the Call

5 Lamps

Raise awareness for a beer brand and encourage people back into Dublin pubs in the middle of a global pandemic? Not the easiest task in an extremely cluttered and busy environment. So we set about creating a distinctive campaign that reminded us all what we have been missing and why we love going for a beer - our mates.  

We asked all Dubliners to answer the “Mates Call" and join their mates down the local. The campaign fronted by our very own master brewer William Harvey.  

The campaign ran on radio and social channels for 6 weeks, generating almost 4 million impressions and generated a 9% lift in Brand Awareness

Services:

  • Brand Strategy
  • Brand Planning
  • Creative Concept
  • Account Planning
  • Art Direction
  • Copywriting
  • Radio and Video Production