Bringing Manchester United to the Caribbean

Flow is the leading provider of telecommunications services across the Caribbean, they tasked us with launching their Caribbean partnership with Manchester United. 

Having worked with Flow for over three years across all their markets, we had a deep understanding of their varied audiences. One of our key insights was the love of sport and in particular participation (both organised and spontaneous) that runs through all of their audiences.

We created The Flow Ultimate Football Experience, the campaign identified not only teams and clubs but also had skills challenges for kids who played a lot of "street football". The campaign gave kids and coaches in the Caribbean, a chance to meet players from Manchester United in their individual countries, a final in Trinidad, and for the overall winners to watch these heroes play in the Premier League, in Old Trafford.

The campaign involved creating print video and digital audio files with select Manchester United players.